Naadam goes straight to the source of the world’s best cashmere, Mongolia’s Gobi Desert, and works directly with herders to bring you high-quality, sustainable and unbelievable soft knitwear at prices that are fair to them and to you.
Naadam pays herders fairly and invests in their long-term livelihoods through the Gobi Revival Fund, a Mongolia-based non profit, supporting over 2,100 herding nomadic families to build resilience against issues like climate change, extreme weather, desertification and urbanization—while maintaining the utmost respect for their traditional way of life.
